5 ways to switch to green beauty

We all have that one mascara that gives you the best flutter, or a lipstick that stands the test of time. But with a quick Google search you may find that your favourite beauty items might actually be doing you more harm than good.

According to the Campaign for Safe Cosmetics, women use an average of nine personal care products a day. However, research by the Cancer Prevention Coalition and Organic Consumers Association states that women who are using conventional cosmetic and personal care products, women are at risk of major health dangers due to being exposed to toxic ingredients.

“Most cosmetics and personal care products on store shelves today contain five major categories of toxic ingredients. These are: frank carcinogens, which can cause cancer; precursors of or “hidden” carcinogens; endocrine or hormonally disruptive; penetration enhancers; and allergens,” says Samuel S. Epstein, M.D, a professor emeritus of Environmental and Occupational Medicine.

So whilst your morning moisturiser may not be irritating your skin, it may be putting your health at risk. Unfortunately the law does not currently require ingredients within cosmetic products to have FDA approval before they go on the market. So now more than ever it is important to understand what we are putting onto our skin.

We understand the transition over to green beauty can be overwhelming, so we asked green beauty experts their top tips for making the switch. So if you are ready to abandon your favourite cleanser for a more natural alternative, step away from the toxic ingredients and clean up your beauty routine, here are five tips to get you started!


With so many claims, products and brands on the market, it is easy to feel overwhelmed. To prevent this, it is important to be realistic. Start slow, and gradually change your products with green alternatives. Brittany Zartman, an Independent Consultant for Pure Haven says, “Don’t think you need to transition into green beauty all at once, its so overwhelming. I waited until I ran out of my conventional products then replaced them with all natural products.”


Unfortunately most of the genuine natural brands won’t be available readily on the high street; so finding the brands you can trust online is a must. Amber Felce, green beauty blogger and owner of natural skincare brand Nectar and Bumble says, “I would suggest looking online to start with. Places like Love Lula, Content Beauty and Naturisimo stock only natural and organic products so you know you’ll be on the right track if you shop on those stores.”


When transitioning to green beauty, reading the labels is essential. As the trend for natural beauty rises, more and more brands have began to market products with false claims. So if you are shopping in stores, always read the labels to find out if the natural statements are genuine. “Try not to get sucked in by marketing claims from brands,” says Amber. “Wording such as “pure”, “naturally derived” and “of natural origin” doesn’t necessarily mean a product is truly natural – it’s always best to check the label on the back.”


But checking the labels means you need to do your research. Utilise apps that you can take on the go, or use online databases to find out what ingredients you need to look out for. Sarah Price, a green beauty blogger says, “I really trust the Environmental Working Group and often use their database when I’m not sure what an ingredient is. As for ingredients to look out for, I’d say first and foremost, anything your skin is sensitive or allergic to. Also look out for parabens, SLS, and anything you don’t recognise.”


Finally, if you are in need of motivation or some extra guidance along the way, get involved in the community. Navine Acevedo, owner of green skincare company, Brosily Bath and Body says, “Get involved in groups or chats that focus on natural beauty living as you can ask and learn about natural products.” Green beauty Facebook groups, Twitter chats and natural beauty events offer incredible support if you are looking to make the switch. Getting involved in the community will mean you stay on track, find new products and have the opportunity to learn more!

Originally published on PURE.