Q&A with Rosie Greener of Mood Good
Jewellery brand Mood Good, was launched only a few months ago by founder Rosie Greener. After plenty of training at huge high-street brands, Greener is now offering her own jewellery line, made with more conscious practices without skimping on personality and style.
1. What is your background?
I have always been at my happiest whilst being creative, so I always knew that I wanted a creative career. I did a foundation year at Central St Martins where I discovered Jewellery Design and it just felt right... I loved the idea of my designs being mobile and interacting with people and the world around them. I went on to do a degree there and discovered that I didn't want to work in the luxury or 'art' jewellery industry; what I enjoyed was designing pieces that my friends and I wanted to wear, and that we could actually afford! So I decided to do an internship at DCK Concessions, a high-street fashion jewellery company, and was lucky enough to be offered a job there after I graduated. That was two years ago and I've been working there ever since, designing for brands such as Topshop, Topman and Skinny Dip. I love that I am able to be creative every day as that was always my goal.
2. What led you to setting up Mood Good?
Working for such a large company, I get to design jewellery all day every day, which is amazing. But, I also really like the idea of having input into every aspect of a brand - the graphics, the website, the shoot, everything. Having my own thing is a way of being able to do it all. I also love the idea of having something that is my own and has no limit to it... It's unpredictable and it has no boundaries and that is so exciting to me.
3. Why are ethics and sustainability important to you when designing jewellery?
I feel that it is very important to be aware of and try to minimise the negative impact that we have on the world as individuals. Therefore, I want to be secure in the knowledge that Mood Good jewellery is made in an ethical and sustainable way. I also think that people are becoming more inquisitive and placing more importance on how their purchases are sourced, and so I want to be able to assure customers that their jewellery has come from a positive place.
4. What ethical and sustainable practices do you implement in your business?
All the Mood Good pieces are designed and made in London. Obviously this is a more expensive way of doing things but it is great to have a relationship with the people producing it and support local businesses. London inspires me every day and is where I have lived for my whole life, so there's also something nice about my pieces being made in the city that has shaped me and that I love so much. The jewellery is made to last, so I hope that people buy them as investment pieces and something that they will wear and love for a long time.
5. Aesthetically, what is important to you in designing jewellery?
I've never really thought about this before! Designing for me is where I feel comfortable and it is quite an instinctive process, but ultimately my goal is to design jewellery that is desirable and that people enjoy wearing. I felt like a lot of the jewellery out there was quite serious and I wanted to design pieces that were more lighthearted and playful. I like that they look cool and classic from afar, but have more to them when you look closer, whether that's an unexpected detail or a cheeky slogan. The pieces are easy to wear and I hope that they offer something a bit different to what is currently on the market.
6. Who is the Mood Good woman?
She's stylish but always comfortable, laid back and positive...She's just an all round babe who has great taste in jewellery!
7. How do you think ethical fashion needs to be marketed to be viewed as more 'on trend'?
I think the truth is that the majority of people prioritise design far above ethicality. In my opinion the best way for ethical fashion to be more 'on trend' would be to prioritise great quality design and coming across as a cool and desirable brand, whilst also maintaining their ethics. Once people are paying attention and they want the product, then the story and ethics will shine through and hopefully give them even more incentive to buy.
8. What is next for you and Mood Good?
In all honesty, I have no idea and that is pretty exciting! Mood Good has existed for so long in my head, so it is just so exciting to finally see peoples response and them styling the pieces in their own way. I hope to do more projects with creative people and I have so many ideas for future pieces and collections, so stay tuned!